Sofitel Celebrates NGV's 'The House of Dior: 70 years of Haute Couture' exhibition with collection of couture cocktails07.08.2017

Monday 7 August 2017 –

This spring, the country’s leading fashionistas will flock to Melbourne to experience the never-before-seen The House of Dior: Seventy Years of Haute Couture exhibition at the National Gallery Victoria’s (NGV).

In celebration of the 70th anniversary of the House of Dior, Sofitel Melbourne On Collins, NGV’s Official Accommodation Partner, will serve a series of couture cocktails created by master mixologist and Atrium Bar Manager, Marc Dasan.

Each of the four Code of Conduct cocktails highlight a signature design code synonymous with the House of Dior;

THE PARFUM

The Code – For Christian Dior a couture dress was unimaginable without the finishing touch of femininity – fragrance. This passion was embodied by his first collection in 1947, when his ‘New Look’ was unveiled alongside his first parfum, the iconic Miss Dior. 

The Cocktail – Remy Martin VSOP, Tanqueray Gin, Earl Grey syrup and dash of Pernod and grapefruit bitters served in a glass perfume bottle with a smoked fumed glass.

‘Inspired by the original Miss Dior Eau De, we have created a frozen perfume bottle made entirely of ice to hold our signature Parfume cocktail. Composed of bold floral based notes, this concoction is a showstopper.’ – Marc Dasan

THE 18^th CENTURY

The Code – Christian Dior was very engaged with French history. He and Dior’s successive designers took inspiration from the 18^th Century’s exaggerated silhouettes, architecture, decorative arts, the gardens of Palace of Versailles and embroidered silks of the time.

The Cocktail – Kettle One Vodka, Crème de Cassis, Crème de Mure and lime juice with white chocolate and pineapple foam, garnished with Persian saffron fairy floss.

‘The deep red colouring with gold accents resembles the opulence of the 18^th century, whilst the fairy floss pays homage to Marie Antoinette’s most famous hairstyle – the pouf.’ – Marc Dasan

THE LINE

The Code – With collections spanning 1947-1957, Christian Dior developed a series of distinct lines that informed the silhouette of his designs. The Zig-Zag, Tulip, Oblique, H and Y lines are just a few of his defining shapes.

The Cocktail – Spiced Rum, Pedro Ximenez, Mozart Dark and garnished with fresh fig.

‘The sharp lines of the martini glass paired with the soft curve of the fig gives the cocktail a signature silhouette.’ – Marc Dasan

THE FLOWER

The Code – Christian Dior used the flower as an inspiration to structure his garments and as a motif to embellish fabrics with rich detail and patterns. His love of gardens and flowers stemmed from many happy hours spent as a child in the walled gardens of his family’s home in Granville.

The Cocktail – Grey Goose Le Citron, Lillet Blanc, Crème de Violette and Rosewater infused ice sphere with a frozen pink rose.

‘The frozen rose sphere acts as the standout embellishment as well as the motif for the sweet and citric flavours that are released as the rosewater ice melts into the cocktail.’  – Marc Dasan

Sofitel’s Atrium Bar will serve the signature Code of Conduct Cocktails Thursday – Saturday from 1 September until 4 November 2017, coinciding with NGV’s The House of Dior: Seventy Years of Haute Couture exhibition.

Friends of Sofitel Melbourne on Collins are invited to head to the hotel’s Instagram page @SofitelMelbourneOnCollins  on 14 August to access an exclusive giveaway to experience the exhibition and the hotel in VIP style.

SO CULTURAL ACCOMMODATION OFFER

Visitors travelling to Melbourne to see the House of Dior exhibition can book Sofitel Melbourne On Collins’ So Cultural package which includes overnight accommodation and breakfast for two at No.35 Restaurant, plus two tickets to NGV’s The House of Dior exhibition.

Packages start from $315* per room per night.

To book visit www.sofitel-melbourne.com.au

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Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

For more information or to obtain images, please contact: 

Evan Hinrichsen
Associate Director of Communications & Marketing
Sofitel Melbourne On Collins
T +61 (3) 9653 7737 Mob : +61 477 360 928
E evan.hinrichsen@sofitel.com